Why We Started This
Back in early 2019, our founder Jasper Whitlock was consulting for a mid-sized investment firm in Sydney. They kept asking for certainty—exact projections, guaranteed outcomes. But financial markets don't work that way.
So we built something different. A research approach that acknowledges uncertainty while still providing useful insights. We look at patterns, yes. But we also look at what breaks those patterns. That second part matters more than most people think.
Our team grew slowly. We brought on people who understood that good research means admitting what you don't know. By 2023, we were working with clients across Australia who appreciated our approach—businesses that wanted clarity, not fairy tales.
We're still based in Salamander Bay because, honestly, the pace here suits research work. Less noise. More time to think through problems properly.